Vietnam’s tourism industry has seen a remarkable increase in international tourists in the year 2023 when compared to previous years. For instance, in the first seven months, the country recorded 12.2 million international tourists, marking a 22.5% increase from the previous year. This increase has been well supported by the major markets including China, South Korea, Taiwan, the US, Japan, Cambodia, India, Australia, Russia, and Malaysia which have seen a boost in their tourism numbers. In addition, the Vietnam tourism’s relaxed policies regarding entrance visas, explosive marketing, and promotions were rather effective in drawing overseas visitors eager to learn about the diversified culture, fascinating places, and natural scenery Vietnam has to offer. These trends suggest Vietnam is quite likely to achieve its target of 25 million international tourists by the end of 2025.

Vietnam’s tourism industry has experienced an extraordinary surge in 2025, with more than 12.2 million international visitors arriving in the first seven months alone. This remarkable achievement marks a 22.5% increase from the same period last year, nearly matching the total number of international arrivals recorded in 2023. As the year progresses, the country is set to meet its ambitious target of welcoming at least 25 million international tourists by the end of 2025, driven largely by visitors from China, South Korea, Taiwan, the United States, Japan, Cambodia, India, Australia, Russia, and Malaysia.